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Re: [oniro-wg] Minutes of Meeting - MoM 2021wk47 
Hi Agustin,

Thanks for the minutes.

I personally think we would need to have two separate meetings related to marketing: one for discussing the strategy and bridging marketing to business/sales approach (like the one we had yesterday) and one more operative (only marketing and comms representatives).

In this way we can split the agenda and make it more doable and easy to go through for the 1h time the call is set for. The risk otherwise is to leave topics untouched.

We need to start putting in place actions, review the past year and what was good what was bad, lessons learned, etc and define how 2022 is gonna be on the sales and marketing side (but marketing and sales are two different things that meets at some point but are set up differently).

During the summit we had some next steps from the slides presented, these were mine based on marketing and comms, I think we have a starting point but we can't manage all these topics in one single meeting because some are strategy some or short term operative action items:
- Define the value proposition 
- Agree on the event plan for 2022 
	 which event to sponsor as working group 
	 which event to sponsor as Huawei, SECO, Linaro etc bringing Oniro

- Build a common content calendar to get everyone’s contribution and repo (resource center on the webportal – forum...)

- Start working on marketing, media and sales kit

- Define brand management guidelines

- Start analyze the BP roadmap for 2022, according to what we already have in place and what can be catchy to attract the market

- Create a common repo for all the marketing/sales/media activities, tools, etc to be shared with everyone in the team  defining the process who can contribute how we keep everyone updated!

I think we need more participation from the single parties and not just one solo voice wrapping up, it should be more a chorus brainstorming and sharing comments.

At least for these early phases I think 30mins are not enough... I suggest to extend to 1h if everyone agree (at least the operative one).

Thanks 
C.


-----Original Message-----
From: oniro-wg [mailto:oniro-wg-bounces@xxxxxxxxxxx] On Behalf Of Agustín Benito Bethencourt
Sent: Wednesday, November 24, 2021 5:23 PM
To: oniro-wg@xxxxxxxxxxx
Subject: [oniro-wg] Minutes of Meeting - MoM 2021wk47

Hello,

check the MoM of the meeting the marketing group who is working towards making the WG operational just held. Feel free to complement or amend the notes.

------

# Oniro WG Incubation stage marketing

Chair: Agustin
Scriba: Agustin

## Participants

Agustin, Chiara, Shanda, Clark, Yves, Davide, Gianluca, Ebba, Aurore, Dony, Alessandra (missing one person)

## Agenda
* Oniro launch impact - Shanda 10 min
* Tasks that we should accomplish until the WG is formed - Agustin 10 min
* Gitlab repo for marketing activities and mailing list - Agustin 5 min
* Evaluation of the marketing session at Solda. - Agustin 10 min
* Marketing Plan - Agustin 5 min
* Events from the lasts days - Agustin 5 min

## MoM

### Oniro launch impact - Shanda 10 min

Shanda went over the launch numbers. Media coverage above average the launch of other WG, about double.

### Evaluation of the marketing session at Solda. - Agustin 10 min

No time to cover this.

### Tasks that we should accomplish until the WG is formed - Agustin 10 min

What do we need to support the creation of the WG

* Value proposition (deck). We should create this collectively. Who will be leading this action? #task Davide will take the first step.
   * Davide and Yves
suggest to appoint somebody that is not Eclipse or Huawei. 
   * Task proposed to Gianluca? Sold. The idea is to convince first SoCs. 
#task
Coordinate the Value prop deliverable.
   * Value prop. group. #task Chiara will send the mail address for those involved.
* Pipeline will come afterwards. Positioning then

Can the EF provide examples of Marketing pick decks from other WG? #task Clark will provide.

Marketing content and communication

* Design the content we want to develop.
* How are we going to communicate at
Oniro? Social media and other guidelines.
   * EF has guidelines to start with. #task Shanda will share them.
* Agustin will lead the definition of the guidelines. Input first then meeting to discuss.

Events list for 2022

* It is a priority for companies since they are planning next year.
   * #task Chiara will start by sending Huawei list.
   * Then the rest, including EF. From there we will curate the list.


### Gitlab repo for marketing activities and mailing list - Agustin 5 min

Agustin will send a mail with the links.

### Marketing Plan - Agustin 5 min

No time to cover this.

### Events from the lasts days - Agustin 5 min

No time to cover this.

-----

Best Regards

--
Agustin Benito Bethencourt
Oniro Program Manager | Eclipse Foundation Eclipse Foundation: The Community for Open Innovation and Collaboration

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