But instead of saying all these capabilities of JakartaEE (and how to build web applications), we are just saying "Cloud Native". That was my point.
We have to understand that the marketing is heavily influenced by the strategic members and their commercial interests. If you look at the commercial offerings of the strategic members, almost none of them have any primary product which cater to web-based UI or mobile-centric development. Though some of them may have solution offerings in that space. Portal severs (as products) are now almost forgotten. JSF has almost become an internet meme for developers.
Most of the innovation that is happening in the web UI front is still being considered disruptive and transient by many who are finding it increasingly risky to chart a 10 or even a 5 year roadmap when it comes to technology investment. The approach adopted by those technologies are too diverse to bring them on a common platform. When it comes to web based UI, its much easier (and faster) for a single vendor to take an opinionated approach and drive innovation rather than bringing multiple vendors to a specification-oriented approach. Despite those challenges, there has been several noteworthy innovations in web technologies within the enterprise java ecosystem. But to me, they seem "too little, too late" compared to how web technologies have evolved outside of it.
Also, web based UI and mobility are focus areas of solution providers or downstream product vendors who are no longer restricted by any prescriptive approach to UI development for their web-based applications.
That said, the "Cloud Native" is technology direction that is evidently aligned with the commercial interests of the majority.
Of course, these are just my personal opinions.