All,
The marketing subcommittee met on Nov 5 (our initial meeting) to discuss the role of the committee and how to move forward on our marketing and branding targets. We are pushing forward on a marketing budget for the working group (projects would get some shine from this but they should have their own marketing separately as well). The marketing budget for the working group will be a key input to the 2020 fees for Strategic and Participant members.
The approved minutes for the meeting and action items are below:
Action Items from this Meeting
Notes
Introduction of the Marketing Committee representatives
Review strategic priorities for 2020
Steering committee has prioritized the big technical items they want to start tackling together
Marketing committee will focus on the prioritized list of marketing and awareness initiatives that will support the WG and the technical items
Events
Need to figure out what the “major” event for ECD-WG is
EclipseCon is focused on Eclipse committers - it’s an “internal” audience - it’s important that the WG is present and a part of this event
The WG might benefit from having another event (or a side-event) that focuses primarily on the ECD problem / solution set, and targets organizations and individuals that will contribute to the WG
Target accomplishments for 2020
Timing of MSFT VSOnline announce gives the WG a huge amount of legitimacy
Should also target users who would be ideal for the WG
Want to increase awareness of ECD projects among (esp. Younger developers)
What about branding?
Budget and fee strawman (based on Jakarta EE)
Concern with the developer advocate - wouldn’t this be better done via the vendor advocates?
There is value though in representing the WG as a vendor-neutral voice
Eclipse’s experience with JakartaEE and IoT-WG has been that the Program Manager and Marketing Manager are necessary ASAP, but the dev advocate could be delayed if needed
Steering committee sets the budget and fees, but the Marketing committee’s input is critical
Need the marketing plan in order to move forward - including the success metrics we’ll be tracking
JakartaEE marketing plan took ~2 months to draft, then needed revamp from community
60- and 90-day plans review
Target content for December 2019 community call
Cloud Development Tools Twitter handle and placeholder logo
https://twitter.com/ECDTools
Official
Brad